ABSTRACT
ANALYSIS OF PRODUCTION COST, MARKETING COST, ADMINISTRATION
AND GENERAL COST TO VOLUME OF SALES AT PT. BENTOEL
INTERNATIONAL INVESTAMA, TBK (2009-2015)
This research is purposed to know (1) how much Production Cost, marketing Cost,
administration and general cost, influence to the volume of sales, (2) how much partial
cost production influence to the volume of sales.
Research subject is PT. Bentoel International Investama, Tbk. Data type in this
research is quantitative that taken from financial statement at 2009-2015 in Indonesian
Stock Exchange Balikpapan Branch. Data obtained analized with linear multiple
regretion. The Result show that (1) Simoultanously Production Cost, marketing Cost,
administration and general cost, are significant influence to the volume of sales, (2)
partially Production Cost is significant influence to the volume of sales.
Key Words : Production Cost, marketing Cost, Administration and General Cost, volume of sales

Published: 2021-06-08