“THE EFFECT OF SERVICE MARKETING MIX ON THE DECISION TO TAKE PEOPLE’S BUSINESS CREDIT (KUR) AT THE BRI BALIKPAPAN BARAT UNIT”, Visioner Jurnal Manajemen dan Bisnis, vol. 10, no. 01, pp. 1–26, Apr. 2025, doi: 10.52630/jmbv.v10.i01.68.